Dog Breeder and Training Company Case Study

CLIENT:  Central Florida Puppy Adoption Site

INDUSTRY:  Puppies for Adoption

CAMPAIGN:  SEO & Local SEO


GOALS:

  • Maximize exposure in Google organic search
  • Amplify local presence for targeted markets in Google My Business (local) search listings
  • Significantly increase inbound online inquiries and phone calls stemming from organic search and Google My Business (GMB) listings from those seeking a new furever family member


Strategy

Deploy best practices SEO and local SEO with a primary focus on Google organic and Google My Business optimization strategy.


Background & Execution

The client came to us having recently gone through a mobile-friendly website design and were looking to increase their search engine presence for their available puppies for sale in the central Florida region.

Based on a comprehensive site analysis and SWOT analysis, we put together a customized campaign that included a complete coding and content overhaul, aggressive link development, and a local SEO strategy that included optimization of their GMB profile, unique local citation creation, and hyperlocal directory submissions. 

After a few months of sustained SEO & Google My Business optimization, the client saw a drastic increase in traffic and inbound puppy inquiries.