When it comes to creating an effective digital marketing campaign, SEO is crucial. Not only can an optimized website boost your ranking with the search engines, but it also helps improve your brand while turning leads into conversions. However, search engine optimization is more difficult than many people assume. To gain a competitive edge, companies often opt to work with an SEO consulting company like Lead to Conversion.
What Is SEO Consulting?
Search engine optimization consultants work with businesses to determine the steps needed to improve their search engine rankings, ultimately increasing sales. An SEO consultant will sit down with you to discuss your business and its marketing goals. He or she can help you determine and execute strategies designed to get results from your organic search campaign. Whether you want to re-train your internal SEO team, examine your analytics to determine what is and isn’t working, or just learn more about search engine optimization in general, our expert consulting services can help you achieve your goals.
Here are some of the most common roles and responsibilities of a consultant:
The best SEO consultants give clients the knowledge and tools needed to create unique digital marketing campaigns tailored to their specific goals.
Creating and optimizing web pages to be search engine friendly
- Researching keywords
- Correcting technical issues
- Utilizing link-building strategies
- Securing quality backlinks
Why Hire a Professional Search Engine Optimization Consulting Firm?
Businesses are sometimes hesitant to spend money on SEO strategy consulting. However, there are a number of benefits associated with hiring outside help for your digital marketing campaign.
One of the best reasons to work with an organic SEO consultant is that it frees you up to focus on your company. As a business owner, you might think you can handle your search engine needs on your own. However, every hour you spend is an hour you don’t have available for building your business or communicating with clients. In the end, you will likely decide that your time is better spent pursuing sales leads than studying the most recent trends and tips.
The top consultants have worked with numerous companies in multiple industries and are up to date on the latest strategies. Additionally, these professionals are aware of the most recent algorithm changes and penalties websites can suffer as a result. That means your company won’t be caught unaware.
Of course, you should never have to take it on faith that a consultant is doing his or her job – the person you hire should be able to demonstrate progress with measurable results. A reputable company will perform a website audit at the start of the campaign and show you analytics, including keyword rankings, every step of the way. Don’t be afraid to ask for testimonials and case studies from the company’s previous clients. The best firms will have robust portfolios to showcase their skills and abilities.
Our SEO Consulting Services
At Lead to Conversion, we are passionate about providing clients with comprehensive services customized to meet their unique needs. Our conversion-focused services start with a review of your website to assess factors such as keyword density, content originality, and user-friendliness. Are your pages loading too slowly? What’s your bounce rate? The answers to these and other questions can help us identify which issues might be affecting conversions. Next, we compare your site to those of your competitors in order to determine what’s working and where you might need to make improvements.
Whether you’re looking for full-service search engine optimization or just a little help advising your in-house team, we can create a digital marketing strategy based on your specific goals. Here are some of the various SEO strategies employed by the team at Lead to Conversion:
Keyword research is an essential step in your search engine optimization strategy. We start off by determining which words and phrases your target audience is using to search for your products. By identifying the most relevant keywords, we can maximize traffic to your site and create an improved user experience.
Of course, it’s not enough to pepper your website content with commonly searched terms – and, in fact, doing so could hurt your ranking with the search engines while turning away potential customers. The best SEO companies help their clients create authoritative, unique, natural-sounding web copy that appeals to both Google and the customer. Additionally, a knowledgeable SEO firm can help you develop press releases and blogs to further expand your reach.